Imagine a world where you walk into a supermarket and the right groceries are suggested to you, or a bookstore and staff recommend books based on your fields of interest. This is the world with customer analytics, a solution first pioneered by RedPill Solutions. Founded by Mr. Suresh V Shankar, RedPill Solutions is the panacea to understanding the complex needs of consumers. The company was acquired by IBM in October 2009.
It was launched in 2000 and focused on emerging markets. The company quickly became a pioneer in analytics services in many of these markets. It transformed the businesses of 35 clients spanning Japan, Australia and Saudi Arabia,
A Revolutionary Idea
RedPill Solutions was truly revolutionary. Their clients include DBS, Tata Indiacom, Nokia, and Siemens, it is no surprise when IBM expressed interest Mr. Suresh brainchild. RedPill Solutions became one of IBM’s few service acquisitions in the last few years. Post-acquisition, the business has since doubled and under the umbrella of IBM, The company has become a global analytics leader for GPS.
Innovator; Entrepreneur; Disruptor; Incubator, and Analytics Evangelists are some of the terms commonly used to describe Mr. Suresh. In our meeting, he has displayed a great amount of humility. Yet, we can constantly detect an energy emanating from him. He’s ever ready to dive into his next innovation or solution that can revolutionize businesses.
The Innate Entrepreneur
Entrepreneurship has always been in his blood. In his roles in ABM AMRO, he was responsible for launching new platforms and the creation of a new global customer experience strategy. This has only served to wet his appetite and led to him setting up JWT-Fulcrum. JWT-Fulcrum is India’s first media buying agency that revolutionized and created the Indian media buying industry. With JWT-Fulcrum, he on-boarded Citibank and led the launch of Citibank Cards, Citibanking, CitiPhone banking. Many other new services that created the Indian consumer financial services sector.
Drawing his inspirations from Peter Drucker and M K Gandhi, Mr. Suresh believes that he can Compiled by Team 1, G2 Organizing & Logistics Team be the change that he wishes to see in the world. Drucker’s philosophy that profit is the result of doing business, not the purpose of it has been a guiding path to which he can attribute the success of RedPill Solutions. The purpose of business is to create and keep customer. Looking at the success of RedPill Solutions, we believe that Mr. Suresh has truly embodied that and we look forward to seeing many new innovations from this remarkable man.
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