Whether we like it or not, we all have a digital footprint in this world. If you are not actively managing your online presence, it means it’s being done for you. Personal branding is the art of communicating to the world the unique and marketable talents you have to offer, and a critical aid to the development of your career. This course gives students the skills they need to successfully self-market their brand and learn how to cultivate their online reputation on their own terms.